Online searches for fake designer goods have soared by 104% over the past year, according to research by Uswitch.com, a price comparison and switching service.
Fake Rolex watches topped the list knock off items for a second year running, with 312,000 searches online, three times higher than the second most googled branded counterfeit, Gucci.
Yeezy, Louis Vuitton and Crocs made up the rest of the top five.
Advertisement
The top 15 most in-demand fake fashion brands
| Rank | Brand | Annual Google searches 2022 | Difference in rankings since 2021 |
| 1 | Rolex | 312,000 | – |
| 2 | Gucci | 105,600 | Up 4 |
| 3 | Yeezy | 88,800 | Down 1 |
| 4 | Louis Vuitton | 85,400 | Down 1 |
| 5 | Crocs | 85,200 | Down 1 |
| 6 | Balenciaga | 26,400 | – |
| 7 | Air Jordan | 22,800 | Up 4 |
| 8 | Converse | 21,600 | Up 1 |
| 9 | Vans | 20,400 | Down 2 |
| 10 | Chanel | 14,400 | Up 3 |
| 11 | Off White | 12,000 | Down 3 |
| 12 | Nike | 9,800 | Down 2 |
| 13 | Alexander McQueen | 9,600 | Up 10 |
| 14 | Versace | 7,200 | Down 1 |
| 15 | Adidas | 7,000 | Down 3 |
