Laing the Jeweller In Edinburgh has had three Rolex watches stolen by a man who made his getaway on a moped.
The shop in Frederick Street was targeted just before 5.30pm on Tuesday.
Police are trying to trace the man who grabbed the watches and was last seen in George Street before leaving on a red moped, heading towards the West End.
The man is described as being in his early 30s, around five foot ten inches tall and was wearing a blue sleeveless pullover, a red and blue checked shirt, dark jeans and a blue flat cap. He had short ginger hair, a ginger coloured beard, and was carrying a blue messenger style bag over his shoulder.
Detective sergeant Raymond Gray said: "George Street was very busy at this time, as this happened during the evening rush hour. I am appealing to anyone who saw a man fitting this description running down Frederick Street or on George Street, or who was seen riding a red moped in the George Street/West End area around 5.30pm to call us on 101 or give us the information via Crimestoppers on 0800 555 111."