Rolex speaks to global audience this weekend as The Open and British Grand Prix hit screens


The Formula 1 circus returns to one of its spiritual homes this weekend as Silverstone in the United Kingdom, a track that was used in the global motoring spectacle’s very first year in 1950, hosts the latest round of the championship.

Formula 1 is like an international catwalk for watchmakers, with the likes of TAG Heuer, Hublot, IWC, Oris, Bell & Ross and Richard Mille sponsoring racing teams.

But Rolex is the sport’s dominant sponsor, having become its Global Partner and the Official Timepiece since 2013.

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There will be several Rolex testimonees at Silverstone over the weekend including Sir Jackie Stewart, and Mark Webber.

Mr Webber, who has won twice at the British Grand Prix, says Silverstone is an iconic destination for the world of motor sport.

“Unbelievably, the track has stayed very true to its roots – it has hardly been modified and many of the corners are the same as they were 70 years ago – and that is something that is very symbolic to us racing drivers. You can feel the history,” he says.

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Tags : Formula 1Rolex
Rob Corder

The author Rob Corder