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Rolex sets sail on exclusive long-term sports partnership

RolexSailGP

SailGP has confirmed an exclusive long-term global partnership with Rolex.

The deal makes the Swiss watchmaker a presenting partner and official timepiece for the new international sports championship.

Rolex will see its timepieces and clocks will throughout all events across the competition and will feature on each of the six supercharged F50 catamarans.

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The exclusivity extends across all SailGP assets throughout the league.

Rolex communication and image director, Arnaud Boetsch, commented on the partnership.

He said: ““SailGP marks an evolution in yachting and enables Rolex to further strengthen its 60-year relationship with the sport. As a brand, we have always appreciated endeavors and sporting disciplines that combine the highest levels of technology with the most talented individuals.”

He continued: “SailGP meets such a vision, while the art of foiling perfectly illustrates the sport’s constant desire to innovate and improve efficiency, objectives that align with Rolex’s own quest for Perpetual Excellence, in all its activities. As the official timepiece, we are delighted to be associated with an event that demands precision, excellence and performance from sailors and their boats.”

SailGP’s inaugural event of its first season sets sail on February 15, when rival national teams from Australia, China, France, Great Britain, Japan and the United States will fight it out on Sydney Harbour in the fastest, most technologically advanced race boats in the world.

The annual championship then moves to San Francisco in May, New York in June and Cowes, UK, in August, before culminating in a $1 million winner-takes-all race in Marseille, France, in September.

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Alex Douglas

The author Alex Douglas

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