Rolex will continue its near 40-year duty as official timekeeper as The Open as the world of golf returns to Northern Ireland.
Ever-present at The Open since 1981, Rolex will continue its role this at the tournament in Royal Portrush from 18-21 July.
Not only will the brand be visible as timekeeper, a number of Rolex testimonees will be joining golf’s oldest major in returning to Royal Portrush for the first time in 68 years.
Last year’s champion Francisco Molinari will be there to defend the Claret Jug in a bid to join fellow Rolex testimonees Arnold Palmer, Tom Watson, Padraig Harrington and Tiger Woods in doing so.
Woods’ attendance will be as impactful as ever, moreso if he manages to mirror the triumph at Augusta from earlier in the year, a success in which Rolex were grateful to have stuck by him through what were difficult times.
The brand is also keen to welcome what it is calling the ‘Rolex New Guard’ to the tournament which includes the likes of Brooks Koepka, Jordan Spieth, Haotong Li and Jon Rahm.