Rolex quietly pushed up prices around the world on January 1 by up to 10%.
The United Kingdom was given the highest rises, possibly because authorized dealers have been enjoying a significant price advantage since the pound weakened significantly after the Brexit vote in 2016.
But the United States, with the dollar riding high, did not escape the increases.
Analysis of a range of Rolex models by Watchpro has found prices rose by around 3-6% on January 1, 2020.
It appears that all markets around the world have seen prices for steel professional Rolex models rise fastest.
For example, in the United States, a 41mm DateJust in Oystersteel rose in price by 6% while an 18ct white gold Daytona was up by only 3.1%.