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Rolex Manhattan headquarters reaches for the sky

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Rendering from David Chipperfield.

Rolex’s new headquarters in Manhattan looks like it will be even taller than originally planned, according to real estate experts.

The company’s 12 storey building is being demolished to make way for a gleaming new skyscraper fashioned to mimic parts of its watches such as the fluting on the side of its pie dish bezel.

In August this year, Rolex filed an application with New York’s Department of Buildings to begin demolishing its 1970s-era building at 665 Fifth Avenue.

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Plans had already been shared by architect David Chipperfield for a 25 floor replacement with a large retail floor opening onto the famous shopping thoroughfare and Rolex offices above.

Rendering from David Chipperfield.

This week The Real Deal reports that new plans have been filed for the building that makes it three stories taller at 28 floors and a height of 419 feet.

The new filing also lists Nickolas Zigomanis of AAI Architects as the registered architect for the project.

David Chipperfield still lists the Rolex building among its projects on its website.

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