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Rolex king retires

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Roger Federer, the greatest brand ambassador the sporting world has ever seen, may have retired from tennis, but is likely to keep his Rolex crown for life.

Rolex has commended its testimonee-in-chief for the immeasurable impact he has had on tennis, inspiring generations of players, while also serving as a role model for the wider world of sport.

“The first man to win 20 Grand Slam singles titles, he has enjoyed an outstandingly successful career, playing with peerless style and elegance,” a statement from Rolex adds.

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And he’s Swiss.

Rolex testimonees are certain to win majors, medals and Oscars in the future, but none will eclipse the contribution of Federer.

Perfect on camera, never controversial, fiercely competitive without ever losing his cool.

And Swiss.

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