Brooks Koepka fought off competition from Rory McIlroy yesterday and lifted the World Golf Championship St Jude Invitational trophy, of course while sporting a Rolex.
Winning his fifth PGA Tour title in two years, three of which were major championships, one of world golf’s hottest talents once again showed off his Rolex during the trophy presentation.
He did the same after winning at the PGA Championship in May of this year.
The brand will be pleased with the additional exposure its getting.
It acts as official timekeeper at a number of events, including the recent British Open hosted in Northern Ireland, but will see extra value in having winning top level competitors wearing its watches.
Earlier this year, WatchPro reported on the Swiss brand profiting from standing by Tiger Woods after he won The Masters in April.
The face of the game over the bast 20 years was sure to strap on his Rolex when fitting into the famous green jacket.
Read the full story here: