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Rolex delights at return of Formula 1 to our screens this weekend

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Rolex will be back on our screens this weekend as the FIA Formula One World Championship roars back into life in Bahrain.

Rolex has been a Global Partner and the Official Timepiece of Formula 1 since 2013 where a combination of vast global audiences and an association with peak performance engineering have underpinned the successful collaboration.

“Formula 1 is a highly respected global series at the forefront of engineering – it’s a natural fit that Rolex is associated with the sport as the brand develops the highest form of technology that exists in watchmaking. Leaders in their respective fields, Rolex and Formula 1 share levels of excellence that are incredibly rare, making it a perfect partnership,” says Rolex testimonee and three-time Formula 1 Drivers’ World Champion Sir Jackie Stewart.

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Following the season-opener in Bahrain, Formula 1 will travel to Europe, with the second round set to be held in Imola (Italy) in mid-April.

Assuming the pandemic does not disrupt this season, the provisional 2021 calendar includes a record 23 races.

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