Rolex appears among sought after pre-owned watches available from eBay’s new pop-up concept

(Photo by Justin Sullivan/Getty Images)

eBay is ready to open what they describe as “Hard to Find” holiday gift shops across the US.

Beginning today, the speakeasy-style stores will feature pre-owned Rolex as well as a plethora of other high-end watch brands and luxury items on offer in the stores.

eBay earmarked Detroit, Miami and Houston in its release this week for the destinations for the pop-up openings.

Describing them as “Hard to Find,” eBay says the shops will be exactly that and targeted at the most resourceful customers with a hint being shared on eBay’s social channels the day before the shop launches.

The final location would be revealed 24 hours later.

On the concept, Jordan Sweetnam, SVP and General Manager for eBay in North America, said: “This holiday season will put even the most serious shoppers to the test, but eBay was made for moments like this.”

Adding: “We created the Hard to Find Shops to bring our unmatched selection to life – from the rare and coveted to the sold-out-everywhere-else. The experience mirrors the impossibility shoppers are facing this year – and reminds them that eBay has something for everyone on their list.”

Each shop will focus on one hot holiday category and will be brimming with gifts for enthusiasts:

On watches specifically, eBay went on to detail the work they’ve done in the market segment in recent months and how that has reflected in double digit rates of growth.

Figures from eBay highlight how the average luxury watch buyer who purchased a $2,000+ watch spent over $9,000 in watches and $8,000 on more than 50 items in other categories.

The most expensive luxury watch sale on eBay in 2021 was a Patek Phillipe Grand Complications Nautilus which sold for $230,000 while the top 3 most popular watch brands on eBay in 2021 are Rolex, Omega, & Gucci, based on number of items sold.



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