Rolex and Audemars Piguet commit to November’s Dubai Watch Week


Live events for watch lovers are returning this autumn with not just WATCHPRO Salon from November 12 to 13 in London, and WATCHPRO Market in December but also Dubai Watch Week (DWW), run by the Middle East’s largest retail group Ahmed Seddiqi & Sons.

DWW has presentations from over 45 premium watch brands along with the return of hugely entertaining and enlightening panel discussions in the Horology Forum.

Participating brands include Rolex, Audemars Piguet, Tudor, Hublot, Chopard, Akrivia, Armin Strom, Beauregard, Bell & Ross, Bovet 1822, Breitling, Bulgari, Christophe Claret, Chronoswiss, Corum, Czapek, De Bethune, F.P. Journe, Ferdinand Berthoud, Frederique Constant, GENUS Watches, Girard-Perregaux, GoS, Greubel Forsey, H. Moser & Cie, Jacob & Co, Konstantin Chaykin, Laurent Ferrier, Louis Erard, Louis Moinet, Ludovic Ballouard, MB&F, MeisterSinger, Mont Blanc, Montres KF, Moritz Grossmann, Norqain, Oris, PURNELL, REBELLION Timepieces, RESERVOIR-watch, Ressence, Schwarz Etienne, Singer Reimagined, TAG Heuer, Trilobe, Ulysse Nardin and Urwerk. WatchBox, the leading destination for pre-owned luxury timepieces, is also set to return with a unique space on site.


This year’s event has a new Collector’s Lounge where watch connoisseurs can discuss the latest watch releases and horology news

The lounge will also showcase a range of unique limited editions made by watchmakers in collaboration with Ahmed Seddiqi & Sons to commemorate the UAE’s 50th anniversary.

“This year’s event will be the most engaging edition yet as we continue to transform and drive forward innovation within the watch industry. We look forward to reuniting for a moment in time with our local and global community as we celebrate our fifth edition alongside the UAE’s golden jubilee. We look forward to hosting everyone onsite – from collectors to curious residents to the youth – who can all get involved with the exciting programme,” says Hind Seddiqi, director general of Dubai Watch Week.

“Our objective is to create an educational, experiential, and networking event like no other, one that we too continue to learn from. Dubai Watch Week is an unprecedented and inclusive experience, influencing the evolution of the global watch industry in a city that prioritises culture and innovation,” she adds.

Dubai Watch Week takes place from November 24 to 28. The event takes place during Dubai’s hosting of the Expo 2020 world fair. The United Arab Emirates is open to travel and welcoming visitors with open arms.

Admission and participation for programme events can be registered for via the website, with free entrance for all.

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