Watchmaker Roger Smith attended a Downing Street dinner hosted by the Prime Minister for ambassadors of GREAT Britain campaign.
Smith, who manufactures just 10 watches each year with his team on the Isle of Man, joined 25 other ambassadors of the far-reaching international campaign, all leading lights within their own fields, at the event in December, where David Cameron thanked them for their involvement.
The campaign, maintained by UK Trade & Investment, VisitBritain, British Council, FCO and a number of other government departments, aims to highlight the nation as a tourist destination internationally as well as extolling the virtues of doing business with the UK and has already reportedly delivered a direct return of more than £1bn.
Smith created the astonishing piece unique GREAT Britain watch for the campaign, which is being showcased around the globe ‘to champion British creativity, innovation and technology, alongside key brands such as McLaren and Bentley’ and is said to have been valued at £250,000.
GREAT British ambassadors at the dinner included David Bailey, Glenda Bailey, Barbara Broccoli, Tom Daley, Ron Dennis, Roja Dove, Simon Fuller, Lucian Grainge, Zaha Hadid, Duncan Heath, Brent Hoberman, Ken Hom, Kelly Hoppen, Katherine Jenkins, Louise Kennedy, Jo Malone, Stella McCartney, Marigay McKee, Steve McQueen, Gareth Neame, Tom Parker Bowles, Gordon Ramsay, Paul Smith, Roger Smith, Darren Styles and William Ward.
Smith’s work will be showcased at the upcoming GREAT Festival of Creativity in Shanghai, China in March.