Roger Dubuis aiming to reach 20 global boutiques


Roger Dubuis is set to open a number of standalone new stores, following the success of its Hong Kong heritage boutique.

A release from the brand said: “Inspired by the spirit of the Hong Kong based Heritage boutique, more boutiques are soon to follow. With style and audacity, Roger Dubuis continues to astound the universe of luxury watchmaking”.

At present the brand has 160 global doors and 12 of its own standalone boutiques, but says it will “soon number 20 boutiques”, where it aims to give customers a glimpse into its world.

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The interiors of its current stores have been designed to imitate a jewellery box, where shoppers can discover the brands timepieces.

“The intimate and sophisticated environment outfitted with braided leather, bronze, and wood creates a quiet atmosphere favouring thought and relaxation. Lounges, libraries, and spaces devoted to cigars further enrich this unique experience in luxury watchmaking,” continued the release.


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