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Rising TIDE floats Luminox’s boat

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Luminox is working with recycled plastics specialist #TIDE to make two new ECO Series watch lines that use plastic recovered from the ocean for their cases, straps and bezels.

In the ECO Series 0320, the case and bezel are manufactured with #TIDE material while the strap is made from recycled PET plastic.

In the 8900 series, all three timepieces use the #TIDE material.

#TIDE ocean materials are made entirely from ocean-bound plastic that comes from five islands in the Andaman Sea off the coast of Thailand where local fishermen are being trained and paid to gather and sort the waste.

This plastic waste is broken down to its base particles, which are treated, cleaned, and then shredded so that they can be injected, just like the original plastic it once was.

Mondaine, the parent company of Luminox, has been championing sustainable causes and already is one of the world’s first carbon-neutral watch companies.

Since 2020, all Mondaine brands, including Luminox, operate with net-zero carbon emissions.

The Mondaine Group uses solar power and eco-friendly materials in its production processes and is renowned for its innovation, including in the environmental field.

In addition, a proportion of the company’s revenue is donated to social and environmental non-profit organizations, such as Fairventures Worldwide.

Luminox’s new ECO Series watches use quartz movements protected by the #TIDE material cases to a depth of 200 meters.

 

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