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Richemont’s TimeVallée to dock in New York

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TimeVallee on the MSC Seascape cruise ship.

Yesterday we reported TimeVallée, Richemont’s multibrand luxury showroom concept, expanding westwards out of Asia with an upcoming opening in Qatar’s Hamad International Airport in Doha.

The showroom joints a network of over 30 prestigious TimeVallée stores that began launching across China and other Asian markets before heading West into Europe with a new showroom in Lucerne.

Today, we can report TimeVallée is sailing even closer to the United States.

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But, before this country’s authorized dealers for Richemont watchmakers get too concerned, the news is that the multibrand showroom will be providing retail therapy to the well-heeled vacationers onboard MSC Seascape, a luxury cruise ship that officially launches at a ceremony in New York next week.

“The beauty of luxury shopping at sea is that cruise guests have plenty of time on board,” Brandon Briggs, MSC Cruises SVP Onboard Revenues, told Latte. “Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savouring the luxury experience, which is why TimeVallée’s multi-brand but in-depth approach was a perfect fit for our guest experience.”

Michael Guenoun, CEO of TimeVallée International, adds: “We are delighted to partner with MSC to open TimeVallée at sea for the first time. We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where client can discover and browse through the most sought-after fine watchmaking brands.”

The on board TimeVallée store carries watches from Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai and Tag Heuer.

MSC Cruises says the Seascape will take holidaymakers on voyages around the Carribean.

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