Richemont opens IWC, Panerai, and Jaeger-LeCoultre boutiques in San Francisco


Richemont is opening boutiques for IWC Schaffhausen, Panerai, and Jaeger-LeCoultre in two of San Francisco’s premium shopping malls.

Westfield San Francisco Center, a nine story mall with over 170 shops and restaurants that is two blocks from the city’s central Union Square, will welcome monobrand stores for IWC and Panerai.

Westfield Valley Fair in the well-heeled residential area of Santa Clara, will have boutiques for IWC, Panerai and Jaeger-LeCoultre.


“This significant series of openings underlines the importance of the Golden Gate City as a West Coast hub not only of technology and commerce but also of watch collecting and fine watch culture,” a spokesperson for the brands says.

“Never before have local clients experienced first-hand each brand’s unique lifestyle and culture the way it is possible through an immersive boutique.

“With two complementary locations to serve the area, exploring the exclusive offerings each brand brings to the area is guaranteed to excite new enthusiasts and passionate collectors.”

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