Richard Mille this morning confirmed the signing of a new long-term partnership with the McLaren-Honda Formula 1 team.
The Swiss brand, a relative newcomer to the watchmaking world given that it only started making watches in 2001, will gain international sporting exposure as a result of the 10-year agreement.
Its timepieces will grace the wrists of the team’s world champion drivers Fernando Alonso and Jenson Button, while distinctive branding will appear on the new MP4-31 car.
It has also committed to developing a unique and exclusive series of calibres inspired by the tremendous heritage of the McLaren brand.
Richard Mille, chairman and CEO of Richard Mille Horometrie, said: “The chance to partner with McLaren is particularly timely: we’ve been evaluating Formula 1 on a restricted basis for several years, but this opportunity has enabled us to engage in a deeper, more meaningful way, with proper focus and effort directed on a major team.”
Ron Dennis, chairman and CEO of McLaren Technology Group, added: “I’ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination.”