Consumer watch magazine Revolution’s UK edition will aim to bring watch magazines out of the special interest section and into the lifestyle racks with a December redesign.
Going forward the UK edition of the magazine will focus on the lifestyle element of watches within the luxury sector.
A spokesman for the magazine commented: “December’s Revolution UK will transform the attitudes of the British consumer by placing watches at the heart of modern culture. Its pages will feature interviews with prominent celebrities, sports luminaries, music giants, artists and more – all communicating to the British buyer, via Revolution, that watches are the most significant, expressive luxury object in any person’s life.”
The overhaul will not only see a visual redesign of the magazine, bringing the magazine closer in style to its sister title The Rake, but present an updated editorial content with features, articles and interviews written with a new ‘witty, entertaining’ tone.
Contributors to the UK edition of Revolution will include Nick Foulkes and Watch Anish among others. Revolution has 16 international editions, with the UK title launching earlier this year to coincide with BaselWorld.