Reverso timepieces awarded to British polo champions

MIDHURST, ENGLAND - JULY 23: A general view of the atmosphere at the Jaeger-LeCoultre Gold Cup Polo Final at Cowdray Park on July 23, 2017 in Midhurst, England. Pic Credit: Dave Benett

Jaeger-LeCoultre has honoured the winners of the Jaeger-LeCoultre Gold Cup with four personalised Reverso watches.

The Jaeger-LeCoultre Gold Cup is played to decide the British Open Polo Championship and is the premier polo tournament in the world.

Jaeger-Le-Coultre’s association with the sport stretches back 86 years, when the Reverso was created to withstand a game of polo. 

For 2017, the brand has added new facia colours to the range – electric blue, tiger’s eye and green marble – each accenting the sport’s crisp polo whites.

Consumers can select customisable dials, straps and buckles, which can be created on both mobile and iPad platforms. 

The Reverso watch began when a British army officer, who had broken the glass of his watch during a polo match in India, raised the challenge to create a model sufficiently robust to survive a polo match unscathed.

This challenge, successfully accomplished by Jaeger-LeCoultre, led to the creation of the Reverso watch with a swivelling case to protect the dial.



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