Retailers invited to Zurich for Swatch Group’s 2019 brand presentations


The press has not yet been invited, but Swatch Group retail partners have been told to “Save the dates” of March 19 to 26 for what is assumed will be presentations of 2019 by the company’s brands.

An e-mailed notification from Swatch Group, and shared with WatchPro today, is headlined Time To Move, a far from veiled reference to Swatch Group’s departure from this year’s Baselworld.

It carries the logos of Breguet, Harry Winston, Blancpain, Jaquet Droz, Glashutte Original and Omega. Less expensive brands including Rado, Longines, Tissot and Certina do not feature.


The location of Zurich is not mentioned by name, but the invitation has a depiction of the city’s skyline.

No further details have been supplied at this point, and Swatch Group has not provided any clarification when asked by WatchPro.

The timing of the event is a direct clash with Baselworld, which runs from March 21 to 26, which will be convenient if schedules allow for retailers to attend both, but a nightmare if Swatch Group hosts must-attend sessions every day for a week.

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