Watch brand Rotary has reported record travel retail sales in 2012 as its links with airlines, airports and cruise ships strengthen.
The brand, which is part of the Dreyfuss Group, ran what it called “an aggressive travel retail strategy” in 2012, which included the development of a dedicated product line for airlines, a strategic move that the company said has helped to strengthen its position in this market.
A statement from the company said: "Following an aggressive travel retail strategy for 2012 focusing on both airlines and airport locations, Rotary has enjoyed many successes with well-established international and European airlines.”
Rotary said that it has become the top selling watch brand on board Condor and Delta airways, second-best selling brand on TUIfly, third-bestselling brand on Air Berlin and has become the number two bestselling ladies’ watch brand on with Kenya Airways. It also said that its skeletonised watches have proved popular on Asian airlines.
Rotary is also stocked on flights controlled by Air France, Bulgaria Air, South African Airways, Oman Airways, Saudi Airlines, and has just signed a deal to sell on Thai Airways in 2013.
The watch brand has also been developing its business at airports. Last year it began selling at Larnaca International Airport and it is also represented at duty free shops in Frankfurt, Dusseldorf, Istanbul and Oslo through a partnership with Heinemann Group.
Rotary said: “Thanks to the rapid expansion within domestics markets throughout Asia including; Japan, Singapore, Hong Kong, Macau and as of 2013 China. Rotary has experienced a high level of interest from many of the operators throughout the region in key airport locations, some of which will be coming to fruition very soon.”
Cruise ships are also proving to be sector of interest to the brand and Rotary has described its presence in this sector as “rapidly growing”.