Raymond Weil has launched two nationwide digital billboard campaigns across shopping mall advertising sites in Scotland and England, focused on winning the attention of Christmas shoppers.
The brand said it has engaged in digital advertising promoting the Freelancer and Jasmine collections to “kick off Christmas”. The 10 second videos will be shown on a 1:1 rotation, meaning that each is shown on a rotational basis every minute, across advertising sites in shopping malls throughout England and Scotland, including a giant media wall at the Liverpool One shopping centre (above).
The digital campaign went live last Monday and will run for two- to four-week periods, depending upon the specific locations.
It will be supported by a series of six sheet advertising boards – akin to those found at bus stops and in train stations – as well as lift wraps.