Raymond Weil is now the title sponsor of live music platform Wired.
Wired is a music project founded by Kate Bond and Michael Duke that supports emerging talent and aims to present the best live music on the scene. Wired runs popular monthly music events in London and previous performers have included Ed Sheeran, Labrinth, Ellie Goulding and Rizzle Kicks.
Raymond Weil is now applying its marketing reach, including an extensive social media footprint and PR power, to help support performers by launching a multi-channel media campaign. It will also finance the creation of high quality assets such as professional performance videos that artists will be able to use across their own media platforms.
Raymond Weil director Elie Bernheim said: "We are extremely excited to be partnering with Wired as we have always supported and nurtured new emerging talent globally since our creating in 1976. My grandfather remains a big fan of the arts, especially music and will be delighted to hear that we are facilitating the platform for emerging artists to be heard and appreciated by a much wider audience. Wired for us, reflects possibly the most exciting time in a new artist’s career, where they are beginning to gain recognition for their worth but are working incredibly hard to really establish themselves. We are just pleased that we will be able to assist them on their journey."