Raymond Weil has rolled out a new collection of Shine watches as it bids to grow its market share of the women’s watch segment.
The collection features a unique patented system of interchangeable bracelets and has been updated with a series of special features to mark the brand’s 40th anniversary.
The new shine is equipped with a quartz movement, while the 32mm round case has been set with diamonds.
A discreet system accessible on the back of the watch, which has been developed by the brand’s internal R&D team, allows the wearer to choose between two looks and feelings by changing the bracelet in a wink.
Thanks to this system, the watch can be transformed from a contemporary urban and casual look with its steel bracelet to a more glamourous and sophisticated evening style with the satin strap, according to the brand.
“Women have always been very important for Raymond Weil and the brand has been offering various ladies models since its beginnings,” said CEO Elie Bernheim. “We are committed to develop elegant timepieces that will please their tastes. Both a watch and a jewel, the shine collection does not leave any woman indifferent, anytime of day or night.”