By Jessica Knowles
Rado has announced an Official Partnership with the Lawn Tennis Association (LTA) for the next three years.
As well as this partnership strenthening the brand’s association with tennis, it has also revealed that it will be the Official Timekeeper of the Aegon Championships at The Queen’s Club in London, the Aegon Classic at Edgbaston Priory Club in Birmingham and the Aegon International at Devonshire Park in Eastbourne.
Official Rado timing systems will be represented by Rado branded corner clocks and the brand will also provide clocks in public areas.
Commenting on the new partnership, Rado CEO Matthias Breschan said: “We are very proud that Rado has become an Official Sponsor of the LTA and it is fantastic that we can add this prestigious set of grass tournaments to our tennis calendar. We look forward to an exciting three years.”
Also talking about the partnership, LTA commercial director Lawrence Robertson commented: “We are delighted to welcome Rado into the LTA’s family of sponsors. With such great history and heritage in our sport, the brand fit was an obvious one for us and it is a real honour for the LTA to be joining such a prestigious portfolio of tennis partnerships for Rado.”