Rado has announced the continuation of its sponsorship of NYCxDESIGN, a leading New York design show.
The company has stated that it will work with WantedDesign during the show, a collaboration that will allow Rado to show off its eventual winner of the Rado Star Prize by having their timepieces on display. The Rado Star Prize aims to help upcoming designers to enter the watch industry.
This year’s U.S. edition of the Rado Star Prize will focus on the concept of “Design Inspired by Nature”. “The materials, look or design of the object should be a tribute to functional design for daily use with materials, textures, with inspiration derived from nature.” explains the company.
According to Rado: “Ten finalists and one winner of the Rado Star Prize U.S. 2018 will be selected by a specialist jury comprising NYCxDESIGN participants, WantedDesign, Rado and members of the design and watch community. The winner will receive $5,000 in prize money to fund the production of their design concept as well as a Rado True Thinline timepiece. “
All finalists will have the opportunity to display their concepts at WantedDesign’s Manhattan location during NYCxDESIGN taking place in May 2018. An additional winner, who will be voted for online, will also be allowed to display with WantedDesign.