Pursuit creates cloud-based app linking watch retailers to wholesalers


Pursuit has added a Wholesale App to run alongside its Lifestyle iPad sales tool that gives wholesalers instant access to retailer information stored on cloud-based servers.

The app will be available to buy and use on a monthly rental scheme.

Pursuit’s Lifestyle iPad system, which launched in 2012, is a mobile till with integrated stock and customer records. This was launched in 2012.

The Wholesale app gives even more information to retailers, as Pursuit Software’s managing director Mike Burns explains: “Our new Wholesale App directly parallels Pursuit’s Lifestyle iPad sales tool. Brand and wholesale sales executives, representatives and agents are likely to have seen these used by staff using in an increasing number of jewellers’ shops.

“Having all the information at your fingertips obviously helps the smoothness and efficiency of the selling process. The App makes it’s quick and easy to select and suggest alternatives that might interest the customer – and by doing so helps create opportunities for upselling to increase the value of the order.”

“Searches can rapidly home-in on price band, design, colours, stones, metals, specifications and any other variable including millimetre ring sizes. Breakdowns of ranges, matching pieces, price band or items that are otherwise related – mix-and-match bracelets and charms for example – can be accessed in an instant.”

The new App can be set up to hold details of all customers, or this can be restricted to customers of a specific individual sales executive. New customers can be added at any time. In situations where there is no internet access or wifi, orders are stored and emailed the moment a connection is available.

“Most apps aimed at sales people are little more than catalogue-type listings, with little or no scope for structured searches that focus on particular product categories, attributes or range permutations. The Pursuit App on the other hand has none of these limitations,” explains Mr Burns.

Visitor’s to September’s IJL exhibition will be offered a two-month trial period.



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