Pulsar is charging ahead into its 5th year of working with the Qatar M-Sport World Rally Team, serving as its official time partner. Additionally, the company has launched a new website exclusively for customers in the UK, which offers improved e-commerce services.
Thanks to the partnership, World Rally Team drivers wear Pulsar watches, relying on the brand’s craftsmanship in the heat of competition. All racing cars, in addition to rally facilities, also feature the Pulsar logo and the company uses images of the team in its advertising.
David Harnby, Seiko UK sales and marketing director, stated in a press release: "Our partnership with M-Sport allows us to bring an exciting sports collection of watches to life with the TV advert featuring the WRC team. We are delighted that this year we will be advertising on television around the final two races of the season, Spain and the UK."
The newly launched UK website for Pulsar has been specifically designed to meet the needs of the country’s consumers, making it easier than ever to purchase timepieces from the brand. Previously, UK shoppers used Pulsar’s European site, which featured watches unavailable to them.
Now, shoppers will see only watches offered to UK residents and may choose to purchase them online through a third party. Alternatively, they may use the "where to buy" function to find the nearest brick-and-mortar store offering the desired model.