Product is the star of new-look Eterna website


Eterna has created a new website to prepare for the brand’s 160th anniversary next year.

The brand’s new digital presence seeks to offer a behind-the-scenes look at the Grenchen-based watch company whilst also telling the stories behind some of its classic models.

Eterna has sought to introduce intuitive navigation and plans to introduce added functionality over the coming months.


Large product shots ensure that Eterna’s watches are the stars of the show with the historical origins of each, such as Thor Heyerdahl’s Kon Tiki expedition, explained.

A watch finder function allows visitors to search for models based on their tastes, preferences and requirements. Details of local retailers and service centres are also listed on the site, along with a media database for members of the press.

Eterna will also be keeping its customers up-to-date with the latest news, events and trends from the brand using a regular newsletter.

The website is already available in German, English and French with Chinese, Italian and Spanish languages available later this year and Japanese and Arabic next year.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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