Prince Electronics has launched a new range of watches inspired by London and New York.
The London-based company, which specialises in unbranded fashion watches, launched the collections at The Jewellery Show in Birmingham last week.
The ranges, called London and NY London, take inspiration from urban and hip hop fashion scenes.
Also at Prince Electronics’ stand at The Jewellery Show in the Birmingham NEC were Danish-inspired watches, aviation-style timepieces, Italian-inspired oversized men’s models, crystal-set chronographs for women and brushed steel cases set against slick mesh bracelets.
The watches created by Prince Electronics are created for the gift market and have RRPs that reflect this positioning.