Tissot has unveiled Portland Trail Blazers point guard Damian Lillard as its latest NBA ambassador.
Tissot has been Official Timekeeper of the NBA since 2015.
Mr Lillard has cross-over appeal outside the world of basketball thanks to his success as a hip-hop artist with the stage name Dame D.O.L.L.A. and has been estimated to have a net worth of over $70 million.
This partnership not only demonstrates the brand’s love for basketball, but is also proof of Tissot’s passion for culture, according to Sylvain Dolla, CEO for the brand.
“We are proud to enhance our NBA partnership by welcoming Damian Lillard into the Tissot sports ambassador family. On and off the court, Damian conveys the values that are important to Tissot. Day after day, he continues to show that he is an exceptional basketball player who surpasses his own limits in terms of performance, excellence and generosity. With his legendary celebratory gestures, he invites everyone to do their best, too. It’s Dame Time for Tissot,” Mr Dolla declares.
”A watch is one of my essentials,” says Mr Lillard. “I like attractive, accessible watches that adapt to every style. That’s why I love Tissot. I can wear a Tissot to the gym, while traveling from one city to another, or to go out for the evening. These watches offer a distinctive look and flawless Swiss-made quality.”