Bamford London is marking the 90th anniversary of America’s favorite spinach-fueled sailor Popeye with a limited edition of its GMT with the cartoon character showing the time.
The watch was created in partnership with King Features, owned by New York media giant Hearst, which owns the rights to the comic strip and licenses the Popeye brand.
The Bamford watch, which is made in only 50 numbered pieces, has Popeye wearing navy blue and white, a link to his time in the Navy before he joined the Coast Guard in 1937.
George Bamford, owner of Bamford London, says: “I have been the biggest fan of Popeye for the longest time and to work with King Features to create this exclusive GMT watch in celebration of Popeye’s 90th anniversary is a true honor. I thought our GMT was the perfect model to celebrate our favorite sailor. With its automatic 24–hour GMT function, able to use wherever you are, the two are perfect companions.”
This Popeye GMT houses an automatic Sellita SW330-1 movement in a 40mm steel case. It is worn on a navy and white canvas strap. It is priced in the UK at £1,500, likely to convert to around $1,800 at the likes of Mrporter.com in the United States.