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Pop-up success for Aviator in shopping mall

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Aviation brand Aviator has opened its own pop-up store in the prestigious GUM shopping mall in Moscow, Russia.

The brand, whose innovative digital display concept grabbed the attention of retailers at this year’s Baselworld exhibition, is hoping to use this pop-up store as a blueprint that can whole out across all its territories, including the UK.

The installation features advanced display technology and the theme plays heavily on the brand’s deep connection with the world of aviation.

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After four weeks, Aviator has reported huge success at the Moscow pop-up, with more than 40 timepieces being sold in this time.

Already stocked in Peter Jackson The Jewellers, Aviator is looking to grow its UK retail network this year, and has received considerable interest from key stores after impressing at Basel in March.

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