Police has created a 500 piece limited edition watch gift set as part of its partnership with the Justice League movie release.
The gift set is offered alongside a full range of watches produced by Inter City Group that are being introduced to retailers ahead of the highly anticipated DC Comics movie that opens in the UK on November 17.
The idea of a gift set came from a discussion between ICG’s senior brand manager, John McHale, and Watchshop’s head of buying, Terry Markham.
Having already heard about the Justice League watches, Mr Markham suggested: “How cool it would be to do some form of Limited Edition watch set for the extended family of watches.”
Mr McHale, together the ICG team, brought the idea to life in the form of the Heroes Box. “Ultimately, from this discussion with Terry, we came up with the entire concept for the Heroes Box and the back story. The response to the box from retailers has been overwhelming and we have no doubt that this will be a highly sort after, collectable item upon its launch,” he describes.
The Heroes Box looks like an old war chest with a brown leather look exterior and red velvet interior. The outside of the case is embossed with Justice League and Police branding and the Heroes Box mark alongside a line say it is one of only 500 worldwide.
Each Heroes Box contains an exclusive numbered Limited-Edition Justice League watch plus five other unique Police watches inspired by the Justice League members.
The Heroes Box is priced at £1295.