British watch brand Pinion has launched a new-look website timed to coincide with the release of its new Axis model this month.
Barely three months old, Pinion decided to remodel its web presence to better reflect the brand’s design and visual output and offer direct online sales of their watches and straps on their own platform.
The first batch of pre-ordered 42mm Axis watches in steel, bronze and DLC black coated steel using automatic Swiss movements will be delivered to customers in the next couple of weeks. The website also features the first images of Pinion’s first watch of 2014, a new chronograph.
Pinion was launched in November 2013 in South Oxfordshire by designer Piers Berry to produce ‘fine watches which are designed, finished, assembled and tested in the UK’.