TAG Heuer took to the streets of New York at the weekend as part of its duties as Official Founding Partner and timekeeper of the FIA Formula E Championship.
The Swiss watchmaker’s brand ambassador Patrick Dempsey brought some Hollywood glamour to the event as he took the wheel of one of the electric racing cars.
“I loved having the opportunity to drive a Formula E car”, said Mr Dempsey. “The fully electric road cars are very different from the cars I have raced in the past; however, they offer the same sense of thrill and adrenaline rush. While I no longer compete, racing will always hold a special place in my heart and I am so thankful to TAG Heuer for giving me this incredible experience.”
Before hitting the track, Mr Dempsey visited the TAG Heuer Museum in Motion pop-up exhibition at the new 5th Avenue TAG Heuer Flagship boutique, which highlights heritage timepieces from the brand’s museum at La Chaux-de-Fonds in Switzerland.