New York is now home to the largest Richard Mille boutique in the world as the Midtown Manhattan showroom opened its doors this month.
“From the company’s earliest days, a standalone boutique in New York City has been a top objective for me,” says Richard Mille, founder and CEO of the company. “But I am never one to rush a project if it isn’t perfect. For New York, where the boutique is an important showcase with global visibility, it was well worth waiting for just the right location, and the right space.”
Mr Mille and John Simonian, CEO of Richard Mille Americas, have spent ten years searching for the right location, and eventually had to wait for the development of 432 Park Avenue on 57th Street, the tallest residential tower in the Western Hemisphere in an area that has become known as Billionaire’s Row thanks to the wealthy residents and visitors staying in the Four Seasons hotel opposite.
The two-storey showroom’s 30-foot-high glass façade, illuminated by 156 feet of LED lights, can be seen from a city block away, Richard Mille says. The sculptural front is designed to display a massive sculpture of Richard Mille’s RM 008 Tourbillon movement, the company adds.
Inside the boutique, individual cabinets display single watches in a space decorated with cracked glass louvers, black leather wall coverings secured with zippers and plush white carpet.
A transparent custom elevator in the center of the store displays its mechanics just as a crystal case back reveals Richard Mille watches’ movements.
The showroom has a mid-floor bar and VIP consultation rooms where customers can relax before being parted with their Wall Street bonuses.