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IN PICTURES: Chanel uses its favorite Parisian hotel as backdrop to latest watch promotion

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Code Coco is the key watch collection for the Parisian luxury house, and took a starring role in a promotion at Ritz Paris, a hotel that Mademoiselle Coco Chanel considered her home from home. “The Ritz is my house,” she reportedly said.

A black ceramic version of the Code Coco watch was launched at the Paris apartment of Gabrielle Chanel this month before celebrities and models Alice Dellal, Soo Joo Park, Nozomi Iijima and Alma Jodorowsky came together at the Ritz Paris for a playful photo shoot.

The shoot also features a steel Code Coco set with 52 brilliant-cut diamonds in a bezel around a black lacquered dial.

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