Cellini, a New-York based premier jeweler and high horology salon, is expanding its presence in the big apple with the launch of a new flagship store.
The high-end watch retailer, which stocks brands including Chopard, Bulgari, Piaget, Jaeger-LeCoultre and Zenith, has moved to a midtown Manhattan property and permanently closed its Madison Avenue outlet.
The grand opening event, taking place tomorrow, is designed to represent the latest chapter in the 40-year history of Cellini.
A spokesperson for the brand said: “The new location echoes the grandeur of the store’s beginnings in New York City, when Leon Adams opened his first showroom in the famed Waldorf-Astoria Hotel in 1977. It was here that Cellini established its reputation as New York’s premier jeweler.”
Cellini founder and president, Leon Adams, said: “Our goal is to offer the very best in one location, so our patrons can compare and discover jewellery and watches that they simply can’t get anywhere else. And if our customers don’t see the jewelry they are looking for, we are equipped to make it for them.
“We have access to some of the rarest gems on Earth: diamonds and gems of all shapes, sizes, and colors. We regularly create Cellini signature jewellery pieces incorporating these important gems, tailored to meet and exceed our customer’s dreams.”