Bremont and its partners were messing about on the river this weekend as the British watch brand laid on the hospitality as Official Timekeeper of the Henley Regatta.
The event, which took place from 28 June to 2 July, hosted a Bremont pop-up boutique on site showcasing the whole Bremont range.
Speaking ahead of the regatta, Bremont’s co-founder Giles English called the partnership a perfect fit for the brand. “Henley Royal Regatta was founded even before the America’s Cup in 1839, and with our heritage in mind, it is lovely to be part of another historical British event.
“Remarkably Henley Royal Regatta is one of the few sporting events that is still timed mechanically rather than digitally which is very in-keeping with what Bremont is all about.
“As such we will be building a custom hand held chronograph for the umpires. Bremont makes beautifully engineered mechanical timepieces designed to be tested to extremes so the event is also a great fit with the Regatta course being notorious for pushing its athletes to their absolute limits.”