Piaget has signed Hollywood heart-throb Ryan Reynolds as its international brand ambassador for watches.
Reynolds said: “I’m very happy to join the Piaget family. I’ve known of Piaget since I was just a little kid. You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me.
“I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important. And that’s one of the many things I love about Piaget.”
The Deadpool star has been photographed for Piaget wearing a white gold Altiplano automatic.
“Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” explains Philippe Léopold-Metzger, Piaget chief executive officer. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”