Phillips auction house is to move to a new home early next year when it sets up its new headquarters in ‘one of the tallest residential towers in the Western Hemisphere’ on Park Avenue.
The auction house will move into Macklowe Properties’ 432 Park Avenue in a new multi-function space designed by studioMDA, which will comprise a café, auditorium and private sales galleries, alongside auctions and exhibitions.
Phillips will host sales of watches and jewelry in its new home starting in the spring of 2020.
The company says the new space will be a ‘new kind of auction house’, and will include a number of ‘flexible zones’ that can divided into separate rooms or opened into free spaces for larger activities.
The auction house will assume more than 55,000 square feet of commercial space in the double-height, column-free underground concourse, as well as take over the Park Avenue Cube, a white-glass modernist structure of more than 5,000 square feet on the northwest corner of 56th Street and Park Avenue, and move its staff into office space across from the Four Seasons Hotel.
Markus Dochantschi from studioMDA commented: “Unlike a museum or a gallery, Phillips may have a different program every day. Each space within the newly developed concourse will be custom-tailored to the scale and nature of the collections on display, from automobiles to paintings to watches.
“By replacing the floor of the transparent glass-walled Park Avenue Cube with a sunken mezzanine, we will create sightlines to the auction floor of the subterranean concourse level. Intimate, sound-proof private galleries will allow potential buyers or sellers to preview and discuss selected works.
“The new Phillips space will have the fine qualities of a museum, and the flexibility of an art fair, plus a strong urban presence.”