Watch brand Phantom has announced its Collection One range and the company’s first retail partnership with design-orientated retailer Dezeen.
Collection One, comprising of four editions, went on pre-order exclusively with Dezeen on Wednesday priced at £145 with stock expected to arrive later this month.
Martin Russell, who founded Phantom through Start Up Loans Company, said: “It’s been a challenging and exciting start for Phantom and we are very excited that Dezeen will be our first watch retailer. Over the past year we have been dedicated to ensuring everything we do is in keeping with the brand ethos. Dezeen have been enthusiastic and supportive of the brand from the very beginning since showing them initial watch samples back in February. I’m therefore delighted that Dezeen are committing to the launch and taking pre-orders.
“We have had some terrific interest in the brand so far and are in discussions currently with a number of other retailers and I expect to confirm more stockists in advance of stock arriving end of November.”
Retailers interested in stocking Phantom should contact firstname.lastname@example.org