Phantom, a watch brand launched last year by British designer Martin Russell, has been picked up by Watch Warehouse and will go on sale this week.
The company was created with a mission to bring contemporary British design to the watch industry.
Its first line, Collection One, has four models, all of which use matte sandblasted stainless steel cases housing Miyota Japanese quartz movements.
They are priced at £145.
“This has been a great start to 2015 for Phantom. We have always wanted to sell through Watch Warehouse, since discussions began in December. This will provide a great foundation for the brand to progress in 2015 and we are delighted that Watch Warehouse have come on-board and supported the brand,” said Russell.
Watch Warehouse joins a growing roster of retailers for Phantom, but the brand is not content to stop there.
“We have some terrific stores now stocking Phantom watches and we will be actively looking to increase our retailers this year as well as working on a brand new online store,” said Russell.