Pequignet has chosen to launch its manufacture collection into the UK at the London Watch Show 2014.
The French watchmaking company will showcase its collection at the two-day show at London’s Freemasons’ Hall on July 6-7.
That now includes a collection built around Pequignet’s in-house built and patented Calibre Royal movement which Pequignet’s international sales director, Joseph Beainy, believes “symbolises the renaissance of French Haute Horlogerie”.
Beainy spoke to WatchPro.com, saying: “Pequignet’s unique selling point is the Calibre Royal movement in the Manufacture collection and the designs in the Pequignet Moorea collection feature uniquely French styles which include the Pequignet fleur-de-lis or aspects of its signature iconic links and brand heritage.”
The Moorea collection, first launched in 1984, has been invigorated with five new ranges for both ladies and men that “evoke French style and sophistication” and will be on display for the first time in the UK at the London Watch Show 2014.
Beainy added: “Pequignet believe that the London Watch Show provides a unique opportunity within the UK to bring specific watch brands to the UK watch trade at a prime central London location. This allows the brands to present themselves and showcase their collections directly to key buyers and personnel within the industry in an exclusive environment within their own market. This opportunity should allow retailers far more quality time with the brands exhibiting than would occur an international trade show would. It also provides individual brands with the chance to promote their own identity outside of the dominance of the major watch groups that exists at many of the international watch trade exhibitions.”