Victoria Pendleton at IWC Shaffhausen's Bond Street boutique in London. Laureus Sport for Good ambassador Pendleton casts an admiring glance at her new IWC Portofino 37 Edition 'Laureus Sport for Good Foundation'. IWC's UK brand director Simon Chambers presents Pendleton with her IWC Portofino 37 Edition 'Laureus Sport for Good Foundation'. The Portofino Automatic Moon Phase 37 Edition “Laureus Sport for Good Foundation” (REF.IW459006) from IWC Schaffhausen features a moon phase display and a case in stainless steel with a blue dial with 12 diamonds, combined with a blue alligator leather strap from Santoni and a stainless steel pin buckle. It is driven by the automatic 35800-calibre move¬ment with a power reserve of 42 hours. The timepiece is limited to 1,500 watches worldwide (PHOTOPRESS/IWC) In addition to their distinctive blue colour, another characteristic feature of the Laureus special editions is the engraving of a winning drawing on the case back. This year, the drawing by 16-year-old Eleni Partakki from Cyprus, was chosen by the expert jury with the theme “Time for Sport” (PHOTOPRESS/IWC) Great Britain Olympic Gold medalist Victoria Pendleton is presented with her Certificate of Ambassadorship by Derek Bardowell, Head of Programmes at the Laureus Sport for Good Foundation
Former British Olympic champion cyclist Victoria Pendleton helped unveil IWC’s latest fundraising Laureus Sport for Good watch in her capacity as the charity’s latest ambassador.
Pendleton, winner of no fewer than nine world titles during her cycling career, was announced as the sporting charity’s latest ambassador at the event held at IWC’s Bond Street boutique where she revealed the 2016 IWC ‘Laureus Sport for Good Foundation ‘ watch.
The Swiss watch brand releases a new ‘Laureus’ edition watch each year, with part of the proceeds going to the charity. This year a Portofino Automatic Moon Phase 37, was selected for a run of 1,500 pieces with a unique caseback design selected from a children’s drawing competition. This year’s design was created by 16-year-old Eleni Partakki from Cyprus on the competition theme ‘Time for Sport’, the drawing depicts boys and girls playing with a ball.
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Eleni is a participant from PeacePlayers International Cyprus, a project which encourages Greek-Cypriot and Turkish-Cypriot boys and girls living in the divided communities of Cyprus to play basketball together.
The watch’s dial and moon phase are presented in Laureus’ signature blue colour and 2016 marks the 10th annual special edition launched by IWC.