Pendleton visits IWC to present 2016 Laureus charity model

LONDON, ENGLAND - APRIL 27: Great Britain Olympic Gold medalist Victoria Pendleton poses for the camera with Derek Bardowell, Head of Programmes at the Laureus Sport for Good Foundation (L) and Simon Chambers,UK Brand Director of IWC Schaffhausen during the Laureus IWC Watch Launch in the UK at the IWC Boutique on April 27, 2016 in London, England. (Photo by Christopher Lee/Getty Images for Laureus)

Former British Olympic champion cyclist Victoria Pendleton helped unveil IWC’s latest fundraising Laureus Sport for Good watch in her capacity as the charity’s latest ambassador.

Pendleton, winner of no fewer than nine world titles during her cycling career, was announced as the sporting charity’s latest ambassador at the event held at IWC’s Bond Street boutique where she revealed the 2016 IWC ‘Laureus Sport for Good Foundation ‘ watch.

The Swiss watch brand releases a new ‘Laureus’ edition watch each year, with part of the proceeds going to the charity. This year a Portofino Automatic Moon Phase 37, was selected for a run of 1,500 pieces with a unique caseback design selected from a children’s drawing competition. This year’s design was created by 16-year-old Eleni Partakki from Cyprus on the competition theme ‘Time for Sport’, the drawing depicts boys and girls playing with a ball.


Eleni is a participant from PeacePlayers International Cyprus, a project which encourages Greek-Cypriot and Turkish-Cypriot boys and girls living in the divided communities of Cyprus to play basketball together.

The watch’s dial and moon phase are presented in Laureus’ signature blue colour and 2016 marks the 10th annual special edition launched by IWC.


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