British watch designer and distributor Peers Hardy will launch Sara Miller London watches in the United States early next year.
The watches are produced under license from Sara Miller London, a luxury designer of greeting cards, homeware and stationery, famous for vibrant prints, patterns and colours inspired by her passion for world travel.
The licensing deal with Sara Miller is part of a wider strategic shift by Peers Hardy towards brands with a strong British aesthetic that are promoted to a global audience.
“With British brands enjoying an all-time popularity high, Peers Hardy continues to build up its empire of premium British fashion brands, offering their expansive international distribution network a curated selection of diverse product designs,” the company says.
Final prices and release dates have not been disclosed.