Watch specialist Peers Hardy has launched its own art-inspired fashion brand, Pocket, with a marketing campaign to find the Face of Pocket.
Pocket’s launch designs for men and women are recognisable for oversized, tapered three dimensional Arabic hour markers and a pop art aesthetic, partly inspired by Salvador Dali’s painting Persistence of Memory.
The launch is being supported with a social media modeling competition to find The Face of Pocket. The brand is searching for a female model to become the centre of its UK marketing campaign in the run up to Christmas.
The winner will receive a year’s modeling contract with BMA to include a portfolio shoot, a double page spread in fashion magazine Wonderland and become the star of Pocket’s Christmas advertising campaign.
Applicants will be able to upload their ‘face’ photographs to the brand’s Facebook page, which will go live later this month, to enter the competition. A shortlist of likely candidates will be invited to meet with a panel of judges including a model agency talent scout, a top fashion blogger and Pocket’s marketing director who will select a final winner.