Paul Smith chooses Atomic collection as favourite


The Atomic collection of watches from fashion powerhouse Paul Smith is the personal watch of choice for the brand’s designer and founder of the same name.

The collection is inspired by the graphic style of the 1950s and 1960s with the Atomic’s case recalling the TV shapes of this era.

The retro styling of the timepiece, demonstrated in the numerals font and chunky, compact case, is a nod to Smith’s long-standing horological passion.

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The current Atomic collection holds six models available on both leather straps and stainless bracelets, all with 39mm steel cases.

Dial colours range from black, silver and parchment, with orange second hands adding a hint of colour.

Each dial features multi-eye sub dials for twenty-four hour, day and date functions in either black or white and are finished with a silver Paul Smith signature at 12.

Prices start from £199 available at

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Daniel Malins

The author Daniel Malins